According to The Swedish Federation of Business Owners seven out of ten business owners are men, and in Jönköpings län (the county where I reside) only 28% of business leaders are women - the lowest percentage in all of Sweden. A major structural problem that calls for action on a wide-ranging scale. One such action, initiated by Jönköpings fältrittklubb along with several local business and media partners, is the award "Årets unga ledande kvinna" (young female leader of the year). With the goal of highligting young female role models in leading business positions.
As one of the proud sponsors of this event I, along with photographer Anna Hållams I was asked to portray each of the thirty shortlisted women for this award in a way that highligted one or more aspects of what they were working with.
Photography: Anna Hållams