Beer label illustration and design for Ivar Export Lager by Idlewild Brewing Co. in Jönköping, Sweden. This beer is a tribute to a local legend in Jönköping; Ivar Kreuger, A.K.A "The Matchstick king" - at the turn of the twentieth century this small town Swedish businessman built an empire that supplied almost 75% of the global demand for matchsticks, but in the end it all came crashing down and he lost everything (including his life, by his own hands none the less). 

Product photography by Jennifer Boström
Back to Top